Online Marketing Methods You Should be Taking Advantage Of

Sep 09, 2014

Online marketing tips and techniques seem to be everywhere these days, from YouTube videos, to pay-per-click Facebook ads. While some techniques work – and work well – not all are as fabulous as advertised. When operating an internet marketing business, there are simple things that yourself, and your client, can do in order to make sure that your marketing plan is the best it could possibly be.

The first, and usually the simplest, thing that you can do is to look at internet traffic. When is the most traffic? Is it a certain day, week, or month, or perhaps a certain time of day? Google Analytics has introduced a great metrics that can show if your website visitors are new or returning.   Also, be sure to check out the “Acquisitions” section of Google Analytics, as it can tell you the demographics of how is visiting your website, as well as where and how they found it. Was it social media or a Google search? Google’s “Acquisitions” feature can inform you. This is immensely important to know what form of current advertising is working, and which is not. Also, Google you website. Does it pop up first? Does it even show on the first page? Google runs primarily on key words; words that Google uses to presume which category your website falls into. So, be sure to use your primary description to describe your offerings and purpose with industry-used words.

Another way to make sure that you and your clients’ internet marketing needs are taken care of is to make sure that you have the services of an internet marketing merchant account provider. A merchant provider, such as, who specializes in internet marketing accounts, cannot only help you help your clients by providing a service, but they can also help you by keeping your information safe from hackers. Another thing that many do not think about is that internet-marketing merchants are commonly affected by fraudulent charges, and we at will not dump your account because of it, as is that case with other merchant account providers.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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