It has very recently been recognized that mobile technology is not only changing everything else, but it is also altering people’s online dating habits. In a good way, that is. Those with adult dating merchant accounts are certainly in for a treat. Read below to find out more.
A recent survey concluded that 11% of American adults are now using online dating services, compared to a minuscule 3% in 2008, back when dating online was a fairly new concept for many people. This means that today, 4 out of 10 adults are turning to online dating sites to look for a match. So – is it possible that mobile technology is really to blame? Yeah, it more than likely is.
With the rapid rise of smartphones and tablets in recent years, plus the social networking site that has taken the world by storm (need we say it? Facebook), those behind online dating websites have significantly updated their ideas to cater for the ever-growing technology of today. Original dating websites such as eHarmony and match.com were solely based on users filling out personal profiles with basic information such as their name, location, interests, hobbies, and what they’re looking for in any potential matches. After a while, the creators of these sites noticed a rapid change in their users’ attitudes towards this, and realized that more and more people were turning to mobile web.
In order to adapt to this, the owner of match.com and OkCupid decided to fund the creation of Tinder, which has now grown to become an immensely popular app, being used by thousands as we speak. The app retrieves its users’ Facebook information (name, location, interests and profile picture) and allows people to ‘swipe left’ if interested, or ‘swipe right’ if they are not. Once two people have swiped left, they become a match and can chat to one another. An ideal dating app for the mobile technological world of today, right?
When Tinder was introduced, its owners did not expect the popular response it received from loyal users all over the world. Perhaps this shows that the development of mobile technology really is changing the concept of ‘online dating’ to something that may well end up being known as ‘mobile dating’. Technology is rapidly changing the world as we know it, and this is something that everybody is beginning to recognize. Watch this space!
Start your adult dating merchant account application today!