Online Dating is Coming of Age

Jan 23, 2015

The days following New Year’s Eve is the busiest time of year for internet dating. In fact, the time between the New Year and Valentine’s Day is the most active online dating season of the year. Researchers believe that this spike in internet love is due to an excessive amount of downtime found only during the holiday season. According to a UK survey, the Christmas season is when most singles between 18 and 34 say they feel the loneliest, as a result they are willing to invest heavily in finding a special companion. This seasonal search happens every year, which means anyone with the capital and the know-how can start an online dating company and make huge profits during this peak period.

Dedicated online dating merchants are poised for success because there is an overwhelming audience and demand for their product. Currently there are 124.6 million singles in the United States, which translates into more people looking for love now than at any point in history. Not only is there an audience for online dating, there are also a plethora of mediums to exploit. Recent Pew data states that 22% of adults between 25 and 34 years old call themselves “online daters,” and 11% of U.S. adults have used a dating app.

Mobile dating apps like Tinder have millions of users surfing through profiles every day. And these users aren’t just connecting in cyberspace, they’re actually meeting their dates offline, having relationships, then returning to sift through more dates. Despite these promising trends, traditional payment processors still see online dating merchants as risky investments. As a result, good online dating services fail due to a lack of legitimate payment processors. is the number one payment processor for “high risk” industries like adult online dating. We know that your business is legitimate and deserves an opportunity to bring its services to the public. Our agents will create an online dating merchant account for you and provide 24 hour management of your account. With your online dating business will have the freedom to expand into multiple mediums, and accept a variety of payment types. Contact us today for more information on starting your online dating account.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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