Mobile Payment Sees boost During the Holidays

Dec 22, 2014

Marred with security concerns and consumer suspicion of new technology, the use of mobile payment apps has not been as prominent amongst Americans as many in the mobile industry had hoped. However, this holiday season has seen a significant boost in the use of mobile payment applications. Recent industry figures paint a more optimistic and profitable picture for the future of mobile markets.

Paypal, one of the world’s most prominent online payment processors, reports that its global mobile payments volume increased by a staggering 62% on Black Friday, as compared to the previous year. The number of consumers who used a tablet or smartphone for their Black Friday purchases, increased by 51% over 2013.

Paypal wasn’t the only company that saw mobile payment payoff. According to IBM Digital Analytics, Cyber Monday offered mobile payment investors a reason to be optimistic. On Cyber Monday, mobile traffic accounted for 41% of all online traffic, up by 11% in 2013. As a whole, mobile sales were 22% of all online sales.

This year consumers have begun to see mobile payment apps as a fast and convenient avenue for shopping. Mobile industry experts believe that this awareness is a critical step in the product-discovery phase. The more consumers defer to the ease and convenience of smartphones and tablets for their purchases, the more it grows into a powerful commerce engine.

But mobile payment developers have more than consumers to thank for this upswing. Retailers who have invested the time and effort into presenting a unified look at their inventory, and updated information on what is on the shelf and available online, are also responsible.

The mobile payment processing industry in poised to strike in the coming years. Ensure that your business is ready to process payments made on mobile devices. eMerchantBroker.com has the most informed mobile payment account managers in the business. Contact us today to see how mobile payment processing can boost your company profits.

 

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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