Of all the techie newness to come in 2015, apps for nearly everything were leading the way. From cosmetic “try on” apps to banking apps, and even textbooks, mobile apps are making it possible to rely on your phone or tablet for nearly everything. If you have a good eye for marketing, and are looking to enter the field, this is the perfect time to do so.
Opportunities are ripe for reaping the benefits of a new marketing firm. There are many new marketing niches available today that were not available five years ago, three years ago, or even one year ago. Mobile apps are just the beginning, and a smart and savvy marketer can garner a quick following with creative work. However, creativity can only go so far. You must show that you are a go-getter, helping pave the way for a hefty following for your clients. Social media helps many businesses big and small, and a creative mind can take a mundane business page and turn it into something spectacular.
While marketing has many facets, not every marketer works well with all of them. You need to focus on your strengths, and help your clients excel with what you are best with. If it is utilizing social media and mobile apps, go for it. On the other hand, if you are better with “old fashioned” marketing tactics like newspaper postings, billboards, and handouts, go that route. Remember that every business is different, and what work well for one may not work the same for another. Regardless of the methods you decide on using, you need to make sure that you and your customers are protected by a reliable marketing merchant account.
A marketing merchant account allows the leniency for chargebacks to land on your account, which will inevitably happen in a high risk business. While you will still have to pay the chargeback fee, you can be assured that a marketing merchant account will not jack up your processing rates, which can halt the success of even the most prosperous company.