Mobile Marketing Merchant Accounts Can Help Businesses Big and Small

Feb 29, 2016

Of all the techie newness to come in 2015, apps for nearly everything were leading the way. From cosmetic “try on” apps to banking apps, and even textbooks, mobile apps are making it possible to rely on your phone or tablet for nearly everything. If you have a good eye for marketing, and are looking to enter the field, this is the perfect time to do so.

Opportunities are ripe for reaping the benefits of a new marketing firm. There are many new marketing niches available today that were not available five years ago, three years ago, or even one year ago. Mobile apps are just the beginning, and a smart and savvy marketer can garner a quick following with creative work. However, creativity can only go so far. You must show that you are a go-getter, helping pave the way for a hefty following for your clients. Social media helps many businesses big and small, and a creative mind can take a mundane business page and turn it into something spectacular.

While marketing has many facets, not every marketer works well with all of them. You need to focus on your strengths, and help your clients excel with what you are best with. If it is utilizing social media and mobile apps, go for it. On the other hand, if you are better with “old fashioned” marketing tactics like newspaper postings, billboards, and handouts, go that route. Remember that every business is different, and what work well for one may not work the same for another. Regardless of the methods you decide on using, you need to make sure that you and your customers are protected by a reliable marketing merchant account.

A marketing merchant account allows the leniency for chargebacks to land on your account, which will inevitably happen in a high risk business. While you will still have to pay the chargeback fee, you can be assured that a marketing merchant account will not jack up your processing rates, which can halt the success of even the most prosperous company.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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