Merchants Gear Up For The Holiday Shopping Season

Nov 30, 2015

”People are always going to go shopping. A lot of our effort is just:

‘How do we make the retail experience a great one?’ “- Philip Green

Black Friday was adopted in Canada to compete with U.S. retailers to cut the number of consumers shopping abroad. Though e-retailing in Canada started developing slower than in the U.S., today, Canadian e-commerce counts for one of the highest penetration rates of contactless POS. 2015 is a perfect opportunity for Canadian retailers to make Black Friday more popular among consumers, thus raising their own business revenue.

Modern Canadian E-Retailing

Forrester, an independent technology and market research company, believes online spending is going to count for 10 percent of Canadian retail spending in 2019. On a percentage basis, this will be equal to the 11 percent expected in the U.S.

Today, 45 percent of online shopping conducted in Canada goes to the U.S. and sites operating overseas, with about $1.100 average annual purchase amount per shopper. Canadian retail e-commerce sales are expected to reach $42.7 billion by 2018, with an annual growth rate of 12 percent.

These days, consumers are looking for safe and convenient payment methods. Thus, it is vitally important for merchants to choose the right payment processor on the market. Turning to EMB, Canadian merchants can be sure to reach their expectations through competent payment processing and account management.

All interested Canadian merchants, in partnership with EMB, can open a highly secure Canadian merchant account and enjoy incredible profits.

Black Friday In Canada

Black Friday began in the U.S. as a retail event to celebrate on the day after American Thanksgiving. The latter is a national holiday celebrated on the last Thursday in November.

This year, unlike 2014, the Canadian dollar has dropped, but retailers in Canada are getting prepared for Black Friday with great excitement. A Black Friday Deals Store has recently been launched by

Paul Merrick, Vice President of Field Operations at Purolator, Canada’s top integrated freight and parcel solutions provider, believes Dec. 16th will be the busiest day of 2015. The company is planning to have more than 1 million shipments daily – on Dec. 16th and Cyber Monday that follows it.

According to Yorkdale, Canada’s premier shopping center, 90% of 3.500 shoppers surveyed are planning to shop on Black Friday. In 2014, the percentage was 80%, and in 2013, it was 53%. The center will be open for 2 hours more, which will be the longest period throughout Yorkdale’s history.

It is interesting to note that 44% of these shoppers are going to take a day off to shop for Black Friday. 93% are going to shop in Canada because of exchange rates. Clothing and accessories to be purchased are going to count for 91%, holiday gifts – 49%, and electronics – 39%.

Michael LeBlanc, Retail Council of Canada spokesperson, thinks 2015 will grant retailers a fine opportunity to raise consumers’ awareness of the event.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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