Merchants and ISO agents can connect via Leaf Site

Apr 15, 2014

Leaf is offering merchants a new way to connect to ISO agents via their new payment app. In the app marketplace, Leaf creates an app for each acquirer, providing an opportunity to explain to merchants why they should pick that particular transaction-services provider. This is fantastic for shoppers and business owners, as it helps simplify shopping. It also helps simplify marketing for business owners who are not social media savvy.

The marketplace will change the way merchants perceive their transaction-services providers by introducing branding. In the marketplace, Leaf creates an app for each acquirer, providing an opportunity to explain to merchants why they should pick that particular transaction-services provider. ISOs can also have branding in the Leaf product so that the brand appears to the merchant with every card swipe. Merchants find their way to the Leaf site through the company’s efforts to attract online traffic and through referrals by distribution partners. In the first case, when Leaf’s online team has brought merchants to the site, the visitors reach a point in the registration process for Leaf when they are asked for a transaction services provider. If they do not have one, Leaf can point them to the marketplace.

In the past, Leaf emailed those merchants a list of acquirers, but the new process should provide a seamless experience. This helps those who want an easy, streamlined experience. The Leaf marketplace will also be set up like Google Apps or iTunes, which appeals to merchants. These sites are nice to look at and are organized well.

Nevertheless, to sell new technology, ISOs have to understand it. So Leaf started a membership program last year to teach ISOs about emerging trends. This can be complicated for anyone, not internet savvy, or even those who are internet savvy but are not comfortable using apps. The LeafPresenter costs $250, and Leaf charges $50 a month for its LeafBusiness product regardless of the number of tablets

ISO agents and merchants can easily connect via the Leaf payment app. Both will love the ease of usage, and ISO agents will love the new customer base they may gain. While every new technology form has its glitches, Leaf is geared toward making sure the app is flawless, as well as making sure ISO agents are familiar with the app process before letting them go it alone.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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