Leaf is offering merchants a new way to connect to ISO agents via their new payment app. In the app marketplace, Leaf creates an app for each acquirer, providing an opportunity to explain to merchants why they should pick that particular transaction-services provider. This is fantastic for shoppers and business owners, as it helps simplify shopping. It also helps simplify marketing for business owners who are not social media savvy.
The marketplace will change the way merchants perceive their transaction-services providers by introducing branding. In the marketplace, Leaf creates an app for each acquirer, providing an opportunity to explain to merchants why they should pick that particular transaction-services provider. ISOs can also have branding in the Leaf product, so that the brand appears to the merchant with every card swipe. Merchants find their way to the Leaf site through the company’s efforts to attract online traffic and through referrals by distribution partners. In the first case, when Leaf’s online team has brought merchants to the site, the visitors reach a point in the registration process for Leaf when they are asked for a transaction services provider. If they do not have one, Leaf can point them to the marketplace.
In the past, Leaf emailed those merchants a list of acquirers, but the new process should provide a seamless experience. This helps those who want an easy, streamlined experience. The Leaf marketplace will also be set up like Google Apps or iTunes, which appeals to merchants. These sites are nice to looks at and are organized well.
Nevertheless, to sell new technology, ISOs have to understand it. So Leaf started a started a membership program last year to teach ISOs about emerging trends. This can be complicated for anyone not internet savvy, or even those who are internet savvy, but are not comfortable using apps. The LeafPresenter costs $250, and Leaf charges $50 a month for its LeafBusiness product regardless of the number of tablets