MasterCard’s Newest Idea: Purchasing by Heart Rate | Help Desk Merchant Account

Oct 16, 2014

MasterCard is never out of ideas, it seems. Their newest experiment involves using ones heartbeat to determine their purchasing trends. While it seems plausible that a faster heartbeat means a purchase, MasterCard is looking to what makes people shop. This is a good idea, and it could even help in therapies to help compulsive shoppers.

MasterCard also recently made headlines for their tokenization idea, i.e., a one-time-use pin number to ensure customer security and privacy. While the masses are still arguing about it, at least it has people talking. Regardless if it becomes a viable possibility, you need to make sure that your current payment processor is up to date and up to code on the ins and outs of your business. As you know, not all businesses operate the same, especially if that business is a help desk. This is because help desk merchant accounts are prone to having a higher rate of fraudulent activity. Really, there is nothing concrete you can do to prevent it, though there are ways to slow it.

You need a high risk merchant account processor, however not just any one will do. You need one that is experienced in handling help desk merchant accounts. You need one that offer chargeback insurance. Chargeback insurance helps lower the fees associated with a chargeback, aka the fees from a fraudulent charge. If you have been hit with these fees, you know that they can be upwards of 270% of the fraudulent charge. This may not seem like much if the charge is $5, but what if it is $500? 270% of $500 is $1,350. That is a massive difference!

You need to look no further than EMB. We at EMB, or, know the challenges that can come with a help desk merchant account, and we are experienced in their ups and downs. Our chargeback insurance is top-notch, as is our security and terminals.

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