Marketing Tricks to Go Viral

Dec 31, 2015

You may have the best idea of the decade, but none of it matters if you can’t make a sale. The first step to having a successful online business is implementing a marketing strategy. This doesn’t have to be expensive, but it is important. Successful entrepreneurs know how to mount an effective strategy that is balanced and has a wide appeal. As the old saying goes, “you can’t win, unless you’re in it.” So here are a few effective strategies to get your products out there.

Have a Social Media Strategy

Social media is a vital part to online retail merchant growth. Create accounts on Facebook, Instagram, and Twitter to serve as connection points between you and your customers. Hashtags have a good track record for online commerce. Using smart hashtags that reflect what your audience is looking for will increase traffic to your main website and promote your products on the web.

Follow trends to see what similar companies are doing and what terms or other marketing strategies are working for them. But above all, don’t get complacent. The online environment is constantly evolving, so must you. There are a ton of marketing tools on Facebook, Pinterest and Instagram dedicated specifically to boosting online merchant sales. These tools are affordable, can be easily monitored, and are user-friendly. Plus utilizing these tools saves you the time, effort, and money of making your own research tools.

Go Mobile

It might have been okay to ignore marketing on a mobile platform 10 years ago. Today, online retailers can no longer afford to pretend that mobile doesn’t exist. More and more customers want the convenience of shopping for merchandise on their smart phones. Create a unified message across all your platforms, and ensure that your main website is mobile compatible.

Don’t Get Lost in the Tech

It is easy to get lost in all the marketing options available to businesses. Make sure to stay true to your brand. Not every marketing option will be right for your particular business. See what platforms your target audience prefers to use and spend money on these platforms. Throwing your brand all over the place will be a costly exercise with far less results than an targeted, specialized, possibly smaller strategy.

In order to grow your online business, marketing to the right audience through the correct mediums is extremely important. What is also vital to your business’ success is a competent payment processor. EMB specializes in the managing of online retail merchant accounts.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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