Magazine Sales Are Not Dead | Get Approved for a Magazine Sales Merchant Account

Aug 12, 2014
magazinesEvery year, traditional newspaper sales decrease by significant margins. Print magazines are feeling the sting as well. With the exception of fashion magazines like Vogue, magazine sales have declined by 10% for the first 6 months of the year. The magazine industry has attempted to respond to the decline in sales by initiating sleek, creative digital magazines available for consumers on multiple devices like computers, smart phones, and touchpads. According to the Alliance for Audited Media, 10.2 million digital magazines were distributed in 2013 (almost double the amount distributed in 2012). Still, digital magazine sales only make up 3.3% of total magazine circulations.

So what gives? We’ve seen many industries who previously relied on print make the move to an online model, and stay in business or even experience an increase in sales. Some in the magazine industry partially blame iPad and tablet creators for not providing the type of technological support that would enable better integration of digital magazine distribution. Others believe that the decline of magazine sales is a natural consequence of a digital age where consumers no longer rely on magazines for information or entertainment. Instead they turn to the internet for news and entertainment.

The real reasons for the slow distribution of online magazines may be a combination of all of these issues or none of them. Regardless, publishers still must deal with some very real, hard hitting numbers. While digital distribution of magazines average around 10 million per month, the majority of those sales only go to a handful of magazines like Game Informer Magazine and Reader’s Digest.

But there is some good news for online magazines. Ad sales are up by 25% so far, though digital ads are still not bringing in as much cash as print ads do. One possible explanation could be that digital magazines still don’t have the reach of their offline counterparts.

Magazine Sales Merchant Account

Although traditional magazines are having a difficult time transitioning to digital platforms, many entrepreneurs have found success by creating and publishing their own online magazines for niche audiences. eMerchantBroker.com provides top of the line magazine sales merchant accounts that enable your business to process credit and debit payments. Without a merchant account, you wouldn’t be able to process popular means of payment like MasterCard, Visa, or American Express.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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