The Lucrative Online Dating Business

Nov 26, 2014

Love is in the air… or at least online. There are tons of online dating websites, and yet consumers still seek out more. Niche sites are popular, and they can be lucrative, as well. If you are in the market for a new business venture, online dating may be it; however there may be issues when trying to find a way to accept online payments from your customers.

If you Google “online dating” thousands of sites pop up, with every type of niche you can think of. From hobbies to religions, to clothing size to zodiac signs, there is literally something for everyone. However, while there is a market for these sites, not all stay around as long as the good old standby that is This is because, aside from not-too-smart business acumen, they have trouble finding a merchant account processor to work with their company. Merchants tend to look for well-known merchant account processors, which is a good thing unless you are operating an online dating website. This is because online dating merchant accounts are considered to be “high risk” due to their higher risks of incurring fraudulent charges. One too many of these charges, and a traditional merchant account can drop your business.

For those interested in operating an online dating website, you need a high risk merchant account provider, such as, or EMB, is well-known for within the high risk industry for the outstanding service given to its merchants. We at EMB know that online dating merchant accounts are hard to come by, but we are here to change that. We offer you the ability to invest in chargeback insurance, which helps you keep chargeback (i.e., fraudulent charges) fees low, as well as the ability to make sure that these fees are actually fraudulent.

Let us help you get a high risk merchant account today!

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.