Light at The End of The Tunnel

Jul 20, 2020

Dear Merchants and Friends of EMB:

The COVID-19 pandemic has certainly turned our worlds upside down as we have faced disruptions in our work and our everyday life. Unfortunately, there is no foreseeable end to this human and economic tragedy as we grapple with enforced social distancing, loss of jobs, and of course, fear of contracting the virus itself. 

As there is currently no vaccine or effective treatment available, many have fallen victim. There were an estimated 500,000 or more deaths worldwide and counting. With 143,000 deaths (as of 7/20/20) in the U.S. alone (and climbing), this amount is growing by 600 daily. This of course has placed a heavy burden on our already overwhelmed hospitals and staff. Add to this millions of travel plans that have been canceled, business shutdowns, and a global recession, things seem largely uncertain. 

In spite of all the dismal news reports, there does appear to be a light at the end of the proverbial tunnel. The latest report issued by Marlin & Associates or (M&A), reveals some promising trends in eleven segments of the FinTech, Data and Analytics industry.

As you can imagine, merchants are facing an uphill battle of combating fraud as more consumers are spending more time online and making their purchases. This makes everyone more vulnerable to having their credit card information stolen, impacting reputations and bottom lines. Merchants also have to make strategic decisions that will help weather the great economic storm caused by the impact of COVID-19. 

A positive aspect of social distancing is that, in most of the developed countries, it seems to be taking effect. This has translated to more vacant hospital beds and a cautious re-opening of some countries. This would greatly benefit economies as it will increase employment, increase retail sales, increase new-home sales, and help “manufacturing indices” make a comeback.

As you will find in M&A’s report, there are some great deals happening. It was reported that the month of June was one of the most active months for the U.S. IPOs since September 2014.  With a boost in “deal related discussions.” As we slowly move towards a solution to this global pandemic, and if these trends continue, there will definitely be progress all around. When this pandemic finally comes to a close, it has been proven that a repression of demand will stimulate economic activity. Most (but not all) businesses will be restored. 

When you are ready to get back to business, we’ll be ready. 


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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.