ISOs Get Ready: Apps are Here to Help you Explain Client Pricing

Aug 11, 2014

Apps exist for nearly everything, including an app that helps explain pricing to clients when they are looking to hire an ISO, or help desk. The app is named Square Deal Pro, aptly named after President Theodore Roosevelt’s “square deal” speech. It is available for Android and iPhones and costs $15.

Explaining pricing methods and guidelines can be difficult, even for the most experienced ISO. This app can easily adjust if a competitor can beat your rates, and Square Deal Pro takes into account factors other than interchange rates, including merchant volume, average ticket price and whether transactions are keyed or swiped, or both. A lot of times, new merchants are wary of ISOs, fearing that they will take an unfair share. This app can help ease their minds, as well as help you obtain more business. It can also help you adjust your rates, to meet area standards and averages. Square Pro Deal is an absolute value, to both you and your potential clients.

If you are new to the ISO industry, you will need this app for sure. You will also need an ISO, or help desk, merchant account. This will help you accept plastic card payments, as well as help keep your business responsible if a fraudulent transaction arises. It can be hard to find a help desk merchant account, as they are considered to be at a higher risk of garnering fraudulent charges. One of the companies that will cater to your ISO is or EMB. We at EMB know how complicated it can be when your ISO merchant account garners a fraudulent charge, and we will not punish you for it. We are knowledgeable about the ins and outs of help desk accounts, and we have endless knowledge to help you in any situation that may occur.

ISOs can rejoice in the fact that there is an app that helps them explain their payment arrangements with their prospective clients, as well as adjust them if needed. While this app is an important step towards improving your business, there are other things that you must do to secure your business, such as getting a help desk merchant account.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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