“I consider a merchant someone who has a certain intuition and instinct, and, very important, knows how to run a business, knows the numbers.” – Millard Drexler
Android Pay, Google’s answer to Apple Pay, was unveiled during the 2015 Google I/O conference for developers, a 2-day experience focused on revealing next-generation technology, mobile and other important advances in the industry. Google is not the only company to gear up for payment platforms. The only issue that remains of the greatest importance is security. This is also the main reason to bring EMV technology to the U.S.
Investing In NFC Readers
The path leading to success is through widespread acceptance from the part of both consumers and businesses. Current payment platforms, including Android Pay, can go a long way in the payment processing market. Samsung has also joined the competition.
Advanced trends in the field of mobile payment services such as “tap and pay” technologies are based on Near Field Communication or NFC wireless connectivity technology that can be found in most top-quality mobile devices. In October 2015, the Payment Networks’ Liability Shift related to EMV/smart chip payment services signaled that businesses not supporting EMV/smart chip payments would take liability for fraudulent purchases at their stores.
Merchants in the U.S. are already upgrading their technology to support new EMV chips. What is more, cheaper technologies with NFC support are being offered. Square, a start-up based in San Francisco, offers cheap credit card readers with EMV and NFC support. 2.75% of every sale conducted with the help of Square’s products or 3.5% + $0.15 for manually processed transactions go to the company. Other payment processors take nearly 2% for the mentioned transactions.
Making Credit Card Payments More Secure
Given widespread credit card breaches, users are becoming more and more worried about the security of their credit card information. In fact, security is the major reason to bring EMV technology to the U.S. Unlike magnetic strip credit cards, it is more difficult to make fraudulent copies of smart cards and exploit them, as it is believed.
Merchants who own a high risk business should be extremely particular about finding the right payment processor for their needs. A credit card payment processor like EMB does everything to stay ahead of its competitors. Choose EMB to enjoy the most competitive prices, the best services, and the best support for your high risk credit card processing.
The data security feature called “tokenization” makes credit card information handled by merchants protected. It improved user security and brought more success to Apple. Android Pay is expected to use a similar tokenization system to offer more secure credit card payment processing. However, Apple Pay exploits have recently emerged. Android Pay won’t be an exception.