Internet Marketing Shortcuts – What is worth it, and What Is Not?

Nov 26, 2014

Internet marketing is a huge deal right now, thanks to the influx of new devices to search the internet on. While internet marketing is typically left up to the merchant, there is a surge in popularity for internet marketing merchant accounts. This is a great time to hop on board, but there are some things you need to consider first.

First off, be sure that you know what you are doing. This sounds like common sense, but not everyone is a great marketer. You need to know that every business needs to be marketed differently, even similar businesses. You also do not need to take short cuts, as can be typical in new internet marketing businesses. Just because a marketing method is cheaper it does not mean that it will work as well as one that costs twice as much, and you should be firm with your clientele to that point. Also, you need to make sure that your pricing is fair. Many times new companies charge either too little or too much for their services, and this can come back to haunt you.

You also need to make sure that you are equipped with a reliable internet marketing merchant account. While it seems easy to find a merchant account, it can be tricky to find one that specializes in internet marketing, because of the high fraudulent charge rate that these companies bring. You need the best that you can get, and, thankfully, it comes with low rates. EMB, or eMerchantBroker.com, is the top-rated internet marketing merchant account provider in the United States. We at EMB know that all companies, especially new companies, can easily get caught up in a merchant account that has outrageous rates. We are not that company. We know that your funds are precious to you, and we can give you exemplary service, with fair pricing.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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