Internet Marketing Ideas for Small Businesses on the Cheap

Jul 23, 2015

We all know that marketing can be expensive. Many businesses are turning to internet marketing merchants to help them figure out the best route to find customers. While this seems like an expensive field to invest in, most of today’s most successful internet marketing techniques are cheap to incorporate, both for the businesses and internet marketing merchants.

First off, you need to publish great content. It doesn’t matter if you are writing about makeup, baseball, or today’s Dow closing numbers, great content works. It is the easiest and cheapest thing that you can do. Your customers will thank you, and so will your internet marketing merchant account processor. The better the content, the more referrals you will have.

If the product needs it, instructional videos are something that are low-cost and provide a good reference point. Almost every business could use this, from a salon to yarn store, and even an adult dating website. Videos can do everything from introduce business owners, to showing how a product looks or works, to talking about the services.

Utilize social media, and do it well. From Google+ to Facebook and Instagram, there are many ways to utilize social media. However, do it politely, as one snarky response to a comment could hurt your business.

LinkedIn is also great for sharing your business. There are many areas that are set up for specific industries, and you can do everything from advertise jobs to share selling tips, and even vent about your day.

You can also reuse content, if you do it correctly. Instead of copy/pasting old content, rework it into a new article. You could do a monthly article, featuring bits and pieces from articles from the previous month, or you could do one semi-annually, or even yearly.

Applying for industry awards is also a good idea. It is often free, or at least not terribly expensive, and most industries have one. From The Plastics Industry to Wedding Bee, and even The Good Funeral Awards in the UK, the options are endless.

There are plenty of cheap or free methods of internet marketing to use. While they all do not fit well with every industry, most do. This helps set your business apart from the rest, and if you are an internet marketing merchant, knowing these tips can help you save money, and help your clients gain big rewards.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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