Index Reveals Consumer Confidence in the Economy is on the Rise

Jun 05, 2014

The Conference Board Consumer Confidence Index revealed a positive turn from April to May. According to ACA International, “The index now stands at 83.0 (1985=100), up from 81.7 in April. The Present Situation Index increased to 80.4 from 78.5, while the Expectations Index edged up to 84.8 from 83.9 in April.”

It would seem consumer confidence is improving in many aspects, particularly in the labor market. According to the confidence index, the percentage of those claiming jobs were “plentiful” rose while the percentage of those who felt jobs were hard to come by decreased.

It would also seem that expectations are upbeat concerning the short-term outlook on things; such as the economy, personal finances, and jobs. According to ACA International, “The percentage of consumers expecting business conditions to improve over the next six months edged up to 17.5 percent from 17.2 percent, while those expecting business conditions to worsen decreased marginally to 10.2 percent from 10.5 percent.”

In addition, the proportion of consumers expecting their incomes to grow increased from April to May; this percentage increased from 16.8 to 18.3 percent. However, it should also be noted that those expecting their incomes to drop also increased from a percentage of 12.9 to a percentage of 14.5.

While the economic recovery may not be as swift as some would like it to be, economic reports over recent weeks have revealed growth and positive changes. Forbes contributor, Kevin Mahn states, “I believe that the U.S. economy is not at risk of retreating, thanks in large part to an activist Federal Reserve waiting in the bullpen and that the stock market is poised to experience a strong second half of this year, though there will likely be more intermittent bouts of short-term volatility along the way.”

In light of this, businesses will be in need of flexibility to react to the upcoming changes and opportunities that will likely arise. Flexibility is key for any business. It is necessary to have the flexibility to react to changes, opportunities, and needs, especially during times of growth in the economy.

According to, “Tweaking the revenue cycle can only do so much on short notice. Access to liquid assets can be a game changer for any business. If you or your business is in need of fast working capital and need a cash advance look no further than and it’s an extensive network of lenders and diverse programs.”

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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