Improve Your E-commerce Presence and Better Your Consumers Experience

Apr 26, 2018

As we speak, e-commerce holds the entire U.S retail sector in its palm. These days, your growth as a business owner depends on your level of online success. It is the reason retailers are focusing on developing more immediate and interactive e-commerce experiences to hold on to and expand their customer base.

Again, the rapid shift to mobile shopping and the increasing online buying traffic has provided a competitive landscape for merchants to sell their services and products. So to dominate the marketplace, social integration has become the retailers’ priority. In fact, the goal is to reach shoppers in real time.

And because businesses have been testing new strategies and platforms to boost their online presence and customer base, here’s what will work for you.

Take the interactive in-store shopping experience online

Web-based retailers should think beyond the range of offerings like online coupons, exclusive products, and direct shipping. Today’s consumer is looking to have an interactive shopping experience online just like they do in-store—without compromising on speed and convenience.

So you should think of strategies that are cost-effective and will meet the shoppers’ expectations

Add Product recommendation engines

Retailers have discovered that guiding buyers through a range of suggestions on the items they need to help them make a purchase decision is an excellent way to increase customer relations. Several online businesses have reported that this strategy is a success because it helps save time— each customer gets what they want in a short time.

Make the most of emotion-driven shopping

Retailers are currently looking beyond making a sale; customer retention is a priority. And the only way to retain a one-time buyer is to build a business relationship with them. For example, Wanelo is a retail site that has been allowing shoppers to share their wish shopping lists with pals. These dream-lists help in two ways:

  • They assist a buyer to make choices based on what others have listed
  • They allow customers share whatever products others may be looking for

This way, they create a personalized web-based community for customers who eventually become repeat buyers.


As you can see, the future of your web-based business depends on how customer friendly your company is online. And this is true for all merchants, not only those offering services like online dating merchant accounts.


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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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