As we speak, e-commerce holds the entire U.S retail sector in its palm. These days, your growth as a business owner depends on your level of online success. It is the reason retailers are focusing on developing more immediate and interactive e-commerce experiences to hold on to and expand their customer base.
Again, the rapid shift to mobile shopping and the increasing online buying traffic has provided a competitive landscape for merchants to sell their services and products. So to dominate the marketplace, social integration has become the retailers’ priority. In fact, the goal is to reach shoppers in real time.
And because businesses have been testing new strategies and platforms to boost their online presence and customer base, here’s what will work for you.
Take the interactive in-store shopping experience online
Web-based retailers should think beyond the range of offerings like online coupons, exclusive products, and direct shipping. Today’s consumer is looking to have an interactive shopping experience online just like they do in-store—without compromising on speed and convenience.
So you should think of strategies that are cost-effective and will meet the shoppers’ expectations
Add Product recommendation engines
Retailers have discovered that guiding buyers through a range of suggestions on the items they need to help them make a purchase decision is an excellent way to increase customer relations. Several online businesses have reported that this strategy is a success because it helps save time— each customer gets what they want in a short time.
Make the most of emotion-driven shopping
Retailers are currently looking beyond making a sale; customer retention is a priority. And the only way to retain a one-time buyer is to build a business relationship with them. For example, Wanelo is a retail site that has been allowing shoppers to share their wish shopping lists with pals. These dream-lists help in two ways:
- They assist a buyer to make choices based on what others have listed
- They allow customers share whatever products others may be looking for
This way, they create a personalized web-based community for customers who eventually become repeat buyers.
As you can see, the future of your web-based business depends on how customer friendly your company is online. And this is true for all merchants, not only those offering services like online dating merchant accounts.