How Twitter Could Save Online Tobacco Merchants

Sep 24, 2015

The tobacco business has faced a few setbacks in the last decade. Many merchants have gone to the internet to target specific audiences and grow their bases through customer interaction and user-friendly services. Now Twitter may make it easier to connect potential tobacco customers to the products they want, thus boosting profits for online tobacco merchants.

Over the past year, Facebook, Pinterest, and Twitter have been experimenting with a new “Buy” button on their websites to increase revenues from audiences. The button will allow Twitter users to follow their desired businesses and organizations and purchase products right on Twitter instead of having to go to that particular business’ website. After clicking the Buy button, users will get product details and complete an order form to enter shipping details and submit payment. Once the form is complete, it is sent to the merchant for delivery.

Users will get access to exclusive offers and products through this new function, and will be able to act on them in the Twitter apps for Android and iOS. This will give sellers another way to turn direct relationships into sales.

As convenient as this new Buy function sounds. Some critics are skeptical of Twitter’s ability to keep consumer private information safe. Website execs state that they have taken all of the necessary precautions to ensure that information stays safe. After the first purchase, users will not have to resubmit information every time a purchase is made, and users can delete information at any time.

This newest innovation could be just the break that online tobacco merchants are seeking. Now tobacco shops can focus on building a base on places like Twitter, talk to consumers, and tweet important information, while having those interactions convert into sales. Of course there will be a few legalities for tobacco merchants to work through, such as issues related to underage use. Under current Federal law, the online sale of traditional tobacco products require age verification. This requirement will somehow have to be integrated into Twitter’s software. However, any product that requires age verification will also grapple with this issue.

The online tobacco industry is now a billion dollar industry in the United States. is the number one online payment processor to manage online tobacco merchant accounts. Start your online tobacco account now, and be established just in time for this newest Twitter innovation.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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