Do you know what it takes to “win the click” and stay ahead of your competitors? Understanding acronyms and terms like tweets, likes, unique clicks, PPC and SEO will determine whether or not independent sales organizations and acquirers pass you by. These digital marketing efforts are an extremely effective online way to help merchants notice your company.
Especially for the payments industry, the competition is fierce. Many competitors seem to have endless supplies of cash to put into their digital-marketing strategies and efforts. Because of this, ISOs and acquirers have to be more thorough. In fact, some have to resort to using multiple methods.
Digital-marketing includes certain tactics:
- Paid search results
- Search-engine optimization
- Social-media posting and campaigns
- Ad placement on Websites
For example, consider how search-engine optimization (SEO) is used. SEO is implemented to get more traffic to a Website through natural or organic searches. When this method is used, it helps to not only analyze what keywords a merchant might use to find content, but also how search engines work. The goal is to land their content on page 1 of a search-engine results.
While SEO is considerably less expensive than pay-per-click (PPC), you need to find a balance in order for search engines to give your site relevance, and if you want to be given credit. In addition, when using PPC, your ad will show up immediately when an advertiser is willing to outbid other advertisers for keywords. With SEO, on the other hand, it could take weeks; thus, it is all about finding a successful balance between the two.
The hardest part about “winning the click” is knowing and understanding who the audience is – identifying with them.
BluePay’s Gramigna explains, “I try to make sure we are present where our target audience searches for information. In this industry, we have so many options they can go for payment-related data. If you can figure out where your prospects and customers are searching online, it’s where you’re going to get the best value for your online advertising budget”.
Startups – Where to begin?
With all of the optimization changes from search engines to social media, the online scene has become extremely competitive. Are you planning to start a business that will also deal with online sales? Are you looking for a safe payment processing provider for your startup? Does your business fall within the categorization of “high risk” businesses; such as nutraceutical, gaming, bad credit, warranty, travel, etc.?
Emerchantbroker.com specializes in offering “high risk” merchants high risk merchant accounts. Consistently voted the best high risk provider by industry experts, EMB can offer you simple, quick and hassle-free payment processing solutions.
For example, are you in need of a nutraceutical merchant account, but are unsure if your bad credit history will hinder your chances of being approved? With EMB, even merchants that have struggled with bad credit can expect to be approved and receive their funds quickly. Apply with EMB today and start building and optimizing your business!