How to Resurrect your Lead Generation Campaign

Jul 28, 2014
leadThe internet has changed the way we do business across the globe. No longer do the biggest companies with the most money, resources, power, or people always win. No longer can a business rest on one type of lead generation and be rewarded, or even survive. The World Wide Web has become in many ways, the great business equalizer. Where small niche businesses eat away at the profits of large and mid-size businesses, and have saturated the market so that competition is stiffer than ever.

In this type of environment, many companies are wondering how to keep their products and services ahead of the pack. One prominent and crucial way to do this is to create credible and fruitful lead generation campaigns. These campaigns are designed to promote your company to a large group of people, who will in return come to your business to purchase these products and services, and generate revenue.

LEAD GENERATION

Email Marketing. A smart email marketing campaign can be a fast and effective way to generate fresh leads for your company. Many marketers have abandoned direct mail for email marketing as it is a cheaper alternative. Of course in order for this strategy to work, your company must have a viable list of contacts that you can send emails to.

  1. This is still an effective method, though a little more expensive to execute. Telemarketing gives you the opportunity to communicate directly to potential customers about your products and services. Like an email lead generation campaign, a telemarketing lead generation campaign will be most successful with a solid list of potential customers. This may require a little research on your end, so that you maximize the chances of those phone calls ending in a “yes.”

Social Media. This is not only a good way to generate leads, it can be used to maintain a dialogue between you and your customers. Placing ads on Facebook or starting pages on other social media sites are not as direct as email or phone methods, however if they are constructed well, they will find and bring the most interested customers to you.

MERCHANT ACCOUNT FOR LEAD GENERATION SERVICES

eMerchantBroker.com is a third party company compiled of financial experts who provides merchant account for lead generation services for high risk businesses. If your business is lead generation, then we can construct merchant accounts to fit your business. With the largest network of processors and banks under one roof, we provide superior service and 24hr. coverage.

Contact us today about your merchant account for lead generation services.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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