How to process high speed credit card transactions

Jul 24, 2013

There are many different types of credit card terminals, also commonly known as point of sale transactions or credit card readers available to merchants who want to accept credit card payments. One notable type of credit card terminal is the Ethernet card terminal that uses an (Internet Protocol) IP to process debit and credit cards. This type of point of sale system is popular with merchants due to its versatility and the fact that this system makes transactions faster.

The distinction between an Ethernet card terminal and a dial up card terminal is the use of an internet connection by the Ethernet card terminals to process card transactions. Other than using the internet, the dial up terminal uses an analog phone connection to establish a connection. Ethernet card terminals connect to the internet through direct internet connection via COM ports such as GPRS, Wi-Fi, ISDN and Phone

Ethernet card terminals have much faster connections as compared to dial up terminals. With this type of card terminal, a merchant eliminates the need for another phone line dedicated to carrying out credit card transactions resulting to significant savings on the merchant. With an Ethernet credit card terminal, a merchant is assured of a more secure environment to conduct transactions from. Faster card transactions are brought about by the elimination of such extra steps as keying in debit, credit, gift card and check numbers. Customers are also provided with safer and secure ways of entering card PIN numbers to complete transactions.

The no signature required program provides a waiver for a signature to qualify a transaction only if it costs under $25. The no signature required program is designed for traditionally cash intensive businesses such as quick service restaurants. The program aims at providing these businesses with a more accelerated credit card acceptance rate.

How the No Signature required transaction process works is the merchant simply swipes the credit card and returns it to the owner. The rapid growth of settling payments via credit cards among small purchases has eventually led to the emergence of the No Signature required transaction program that offers merchants the below benefits to their businesses.

  • Chargeback Protection – On transactions below the pre-set floor limit.
  • High merchant sales-customer spend more as they are not restricted by the amount of cash they have at hand
  • Requires no Additional Equipment – Merchants get to use their existing point-of-sale equipment.

For any business to succeed, the acceptance of payments via credit and debit cards is no longer the only prerequisite needed. Merchants nowadays have to provide faster and more secure check out options to their customers.  Delays are simply not acceptable with today’s customers, hence the emerging popularity of the Ethernet card terminals that provide high speed internet connection resulting in faster credit card transactions.

The use of an (Internet Protocol) IP based point of sale system varies with the business’ objective. There are those merchants who just want a form based or a website shopping cart to those that require sophisticated card systems such as manual entry terminal suitable for a card not present at a business or card swiping terminal. Whatever a merchant’s need, eMerchantBroker guarantees professional and reliable assistance in acquiring and setting up of internet merchant accounts.


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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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