How to plan Your Online Dating Website

Jul 28, 2014

Online dating websites are big business right now. Everyone is looking for the perfect person, and in today’s digital age, there is no better way to look than through an online dating website. While there are currently a lot of dating websites, there is always room for a new, unique realm. While it is sure to be lucrative, there are obstacles in the way of planning and operating your dating website.

First thing, you need to decide on your niche or theme audience. There are many you can choose from, but make sure that it is something that will garner interest. Also, you need to make sure that your fees are business-standard. A lot of dating websites offer free trials and then charge a monthly fee. Make sure that your fee is normal, because if it is too little people may question the legitimacy of your site, and if it is too large, it can be a turn-off. One of the biggest decisions you will make for your online dating website is who to use as a merchant account provider. There are many options out there, but you may have issues due to online dating websites being labeled as “high risk”, due to their higher risk of having fraudulent activity occur.

Of course, this is not a good thing, however, there are merchant account providers who specialize in high-risk merchants, including online dating websites. One of the best is EMB or We at EMB are experienced with online dating merchant accounts, and we are familiar with the ups and downs that come along with them. We are loyal to our merchants, and we do not punish our merchants when they incur chargebacks. In addition to our high-risk merchant accounts, we offer chargeback insurance, which is essential in helping all high-risk merchants ensure that their accounts are secure from surprise chargeback fees. We at EMB embrace the uniqueness of our high-risk merchants, including online dating websites.

Online dating websites can be a fun industry to get into. The customers are unique, and the industry can be lucrative. There are many obstacles along the way, mostly reliant upon your ability to find and secure an online dating merchant account. It can be tough to find one, however, it is possible.

Call us or fill out our free application below today! 1-800-621-4893


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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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