How to Give Your E-Commerce Website an Edge

May 10, 2017

Starting a brand new e-commerce website can be an exhilarating and thrilling experience for any ambitious entrepreneur. It’s also something, however, that comes with many expectations. If you want your new e-commerce site to be a big hit, these useful and practical tips can get it moving in the right direction.

Take Your Time

Steer clear of the rather common pitfall of launching your e-commerce business prematurely. Remember, your website’s debut happens just once. You don’t get repeats. That’s why you should do whatever you can to make sure things are 100 percent in line with your goals and objectives beforehand. It’s important to plan carefully prior to launching any kind of e-commerce site. Smart preparation involves everything from social media management to SEO (search engine optimization) techniques as well. If you take your time, you should be able to introduce the public to an e-commerce website that makes you feel proud and accomplished. Give your e-commerce site the respect it deserves. Don’t unveil it to the world until it’s exactly as you envisioned it.

Test Your E-Commerce Site

Testing is critical for e-commerce business owners who want to enjoy maximum success. Analytics and comprehensive testing are both indispensable components. Put yourself in your desired customers’ shoes. Determine all of the things that make your website efficient and user-friendly. Then take the time to figure out all of the missing pieces to the puzzle and carefully document them on a spreadsheet or in your digital business platform. Perhaps your landing page is too slow. Your website may be too heavy in images. Excessive images can make websites load slowly. That can often discourage visitors and keep them from staying around long. If you want to ensure your e-commerce site launch goes off without a hitch, you have to prioritize all the little details. The seemingly small details can mean so much in the competitive e-commerce realm.

Learn the Ins and Outs of SEO

An in-depth understanding of SEO (Search Engine Optimization) is critical in the e-commerce universe. SEO is in many ways your ticket to online success. It can get members of your target audience to your website in the first place. That, as a result, can get you potential customers and clients. If you want your e-commerce business to have access to as many potential visitors, clients and customers as possible, you have to be on top of all things that relate to popular search engines and search engine rankings. Never dismiss the importance of SEO. If your website offers personalized sales trainings, SEO knowledge is important. If your e-commerce site revolves around online clothing purchases, SEO expertise is equally important.

Recruit Professional Assistance

If you want to kickstart your e-commerce website, it can help to recruit assistance from seasoned digital marketing experts. Online marketing aficionados know all the fundamentals of e-commerce websites. They understand all things that involve content marketing, SEO, social media management and more. If you want to guarantee the success of your big launch, it can never hurt to get assistance from professionals who live and breathe digital marketing success. There are many full-service digital marketing agencies in this world. If you want to give your e-commerce website an advantage, you should look for the firm that can accommodate your specific needs the best. It can be smart to get recommendations from other businesses in your field. It can help to get recommendations from trusted individuals in general.

Be Patient

Patience is always a great quality. Don’t expect your e-commerce website to become a smash sensation overnight. That’s never the case with any online business no matter what others may say. True online success calls for a lot of perseverance and dedication. It sometimes calls for many sleepless nights and setbacks as well. If you want to prepare your e-commerce website for future success, you have to be ready to take on any obstacles that may come your way.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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