Sex sells. It sells even better online where shopping can be done discreetly at home by your customer base. Whether you’re into adult content, adult toys, or adult dating sites the adult industry thrives online. The market is lucrative to a business with a great niche and business plan. Yet, securing an adult merchant account can be tricky.
Adult Content is High Risk
The adult industry is tagged as high risk for multiple reasons. The first, and most obvious, is that banks aren’t in a hurry to be associated with the adult industry. But there are other reasons. An adult content merchant account is at risk of an unusually high chargeback rate. Customers may attempt to cancel credit card transactions to conceal their internet activities. Also, a misunderstanding of how a given website operates with regards to credit card transactions can lead to customers creating chargebacks. Finally, the rate that adult content websites get shutdown, for various reasons, exceeds the rate of other industries. Lending to its labeling as high risk.
Find a Services Provider
The first way to ensure that you are approved for an adult content merchant account is to find a reliable, trusted merchant services provider. There are lots of service providers out there, but some of them will use every trick in the book to take advantage of your business. eMerchantBroker is one of the most trusted in the industry having received an A rating by the Better Business Bureau and being rated as the top credit processor by CreditCardProcessors.com.
Gather Any History
When you apply for your adult content merchant account it’s important to have any financial records and credit processing history available. These documents will increase your odds of being approved as they represent not only a history of successful business, but a level of organization and commitment. These basic documents are necessary, if available, to ensuring your adult merchant account is approved.
Highlight the Good
This may seem obvious, but it’s important. Highlight the strengths of your business. Organization, financial history, credit rating, or anything that will help your odds of being approved. Then include these strengths in a genuine, persuasive cover letter. A lot of online merchant services providers won’t necessarily ask for a cover letter. Yet, it’s an indicator of professionalism and at worst won’t hurt your chances of being approved. It can do a lot of good for little risk.
Check out eMerchantBroker’s adult content merchant account services page. With no application fees, competitive rates, and a secure payment gateway they will be a highly attractive option for your adult merchant account. Let the experienced team at eMerchantBroker find you the best adult content merchant account. A flat 3% rate on chargebacks and no Visa or MasterCard requirements make them one of the easiest, and most secure options for adult content businesses.