How to Get the Best Leads for Your Website

Jan 21, 2016

Are you searching for a way to boost your online sales profits? Don’t obsess over tracking every single visitor to your website. Website visits are only important in terms of how many leads and business opportunities those visits generate. Leads are the lifeblood to your business. The following are a few tips that can generate profits for your business using leads.

  1. Assess Your Site. Take a good look at how your digital marketing is affecting your website activity. Is the website configured in a way that makes it obvious to visitors what you want them to do? Are your best deals prominent? Are your “buy” buttons large and distinguishable?
  1. Pick an Offer. Decide what you want every visitor to your website to do. Do you want them to sign up for a newsletter, buy an e-book, or fill out a form? Then assign a dollar amount to how much each lead is worth to you. Then work with your marketing team to adjust offers and see which ones work best and generate the most dollars.
  1. Get Traffic. Once you know which offers to go with, get some traffic. Work with your digital partners to find the right company to buy traffic from. You can target any type of user you want. Be sure to choose with intention. Find the best way to connect to consumers that will want your products or services.
  1. Evaluate and Reconfigure. Usually the first time won’t work. In fact, it could take 2 or 3 times before businesses can see if new advertising methods are working. See what your target audience is clicking on and let that be your guide for future offers. If they aren’t biting in the right places then adjust your offers accordingly. The key here is patience, creativity, and continued analysis.

Leads are an important part of your website. Draw in users with a great offer to convert casual browsers into paying customers. And once they are at the checkout, retain them as customers with fast and convenient payment processing. EMB is the number one payment processor for online retail merchants. We provide a variety of payment options from credit cards to electronic checks.

Let us help you get a high risk merchant account today!

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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