Are you searching for a way to boost your online sales profits? Don’t obsess over tracking every single visitor to your website. Website visits are only important in terms of how many leads and business opportunities those visits generate. Leads are the lifeblood to your business. The following are a few tips that can generate profits for your business using leads.
- Assess Your Site. Take a good look at how your digital marketing is affecting your website activity. Is the website configured in a way that makes it obvious to visitors what you want them to do? Are your best deals prominent? Are your “buy” buttons large and distinguishable?
- Pick an Offer. Decide what you want every visitor to your website to do. Do you want them to sign up for a newsletter, buy an e-book, or fill out a form? Then assign a dollar amount to how much each lead is worth to you. Then work with your marketing team to adjust offers and see which ones work best and generate the most dollars.
- Get Traffic. Once you know which offers to go with, get some traffic. Work with your digital partners to find the right company to buy traffic from. You can target any type of user you want. Be sure to choose with intention. Find the best way to connect to consumers that will want your products or services.
- Evaluate and Reconfigure. Usually the first time won’t work. In fact, it could take 2 or 3 times before businesses can see if new advertising methods are working. See what your target audience is clicking on and let that be your guide for future offers. If they aren’t biting in the right places then adjust your offers accordingly. The key here is patience, creativity, and continued analysis.
Leads are an important part of your website. Draw in users with a great offer to convert casual browsers into paying customers. And once they are at the checkout, retain them as customers with fast and convenient payment processing. EMB is the number one payment processor for online retail merchants. We provide a variety of payment options from credit cards to electronic checks.