Are you interested in the travel industry or already own and operate a business and are interested in how to create a vacation package? For that matter, what benefits can packaging offer your business? When it comes to the travel and tourism industry, packaging is all about leverage.
Packages involve two more travel products combined into a unique product. A package usually consists of both a lodging and an activity component. These unique packages offer a great opportunity to earn greater profits or increase your rate of your return.
Packages can boost your occupancy during any slow seasons you experience. They can also decrease the likelihood that you will have cancellations. People are less inclined to cancel after they’ve spent the money on a package deal.
When forming your packages, start with considering the “needs” and “wants” of your customer. What would appeal the most to your customers? Leisure travelers are going to want more than just a place to lay their heads. They’ve finally escaped work and their regular routine. They are going to want places to go eat, sites to go see and events to dress up for.
- Create packages that tie into popular trends.
- Create packages that promote your special features (award winning restaurant, pet friendly rooms, spa, etc.).
- Create packages through partnerships with other travel and tourism businesses that are in your area.
One of the biggest aspects to consider after identifying your customer’s needs and wants is to identify your target market. If your market consists mostly of families, you might partner with local theme parks and museums. On the other hand, if couples are your target market, you should steer more towards cultural offerings and winery tours.
While identifying your target market and forming your packages, you should also consider the advantages a travel agency merchant account can offer you. If you are planning to start a business in this industry, you will have many things to consider and arrange – payment processing is one of them.
Since the travel industry is considered to be “high risk” by traditional lending sources, a travel agency merchant account will provide you with the safe, efficient and hassle-free payment processing your business will need. Fortunately, providers like emerchantbroker.com specialize in offering businesses categorized as high risk merchant accounts. Obtaining a travel agency merchant account will help you make sure that every “I” is dotted and every “T” is crossed as you plan for your business.