Affiliate marketing is like any other marketing method: Sometimes changes need to be made. This can be due to changing product opinions, new technology, or even just freshening things up. While it seems easy to tweak a few words from time to time, you need to make sure that you are generating the correct audience for your trial offerings.
There are traditional avenues to travel down to find an audience, such as Google AdWords. This tends to be one of the most accurate methods, as it targets the search phrases. However, if you are a more localized company, say you are based in Colorado and your trial offers to tend to favor those in your area, it wouldn’t be wise for your ad to pop up for someone in Florida. It’s also a good idea to streamline your ideas and offers. A long, drawn-out ad can bore people, even if it is exciting. People tend to have short attention spans, even when a free trial product is involved. Be quick and precise with your marketing.
Also, be sure that your merchant account provider fully supports your business. Many mainstream merchant account providers and banks tend to turn down affiliate marketing businesses, due to the increase in fraudulent activity that is caused by their trial offer programs. While it is a legitimate concern, you still need a merchant account to help you process plastic card payments. If you offer trial periods of a product, chances are they are paid for ahead of time via plastic card payment. For this, you need a merchant account provider that specializes in a trial offer merchant accounts.
At eMerchantBroker.com we know the ups and downs that can come when operating an affiliate marketing business. We take great care in making sure that your information, as well as your customers’ information, stays safe and secure. When others may close your account due to fraudulent charges, we do not. We know that it is a risk that comes with the business.
For more information on obtaining a trial offer merchant account, contact us today