How to Build a Successful E-commerce Website

Feb 20, 2017

If you’re thinking of starting a business, the internet is a vast sea of customers waiting for you to take a dive. Unfortunately, launching an online store from scratch is never easy. Of course, you could get someone to build the site for you, but then comes the issue of marketing and getting some customers.

Nevertheless, the tips below can help you establish a viable online platform for your business.

  1. Find a good website designer

Your web developer will determine how quickly you launch your site, and how professional it’ll look. To ensure you pick out the best in the business, seek recommendations from other site owners and conduct substantial vetting. Do not go with a designer, simply because they’re the cheapest you can find. Instead, focus the expertise and experience they have.

A good developer will not only know the best way to implement your vision onto the site but can also help with new ideas and useful advice.

  1. Start your SEO campaign early

Building a site takes a lot of work, but nothing is as frustrating as having a well-functional site and no visitors. It is, therefore, advisable to kick off your SEO strategy at least a few months before actually launching the site. While your web developer is designing your website, make yourself busy by doing some research on generating site traffic and creating SEO friendly content.

  1. A payment gateway is a must-have

Your e-commerce website should be able to directly accept payments made by clients through credit and debit cards, and for that, you will need a card processor and a payment gateway.

Getting a payment processor for your business is not going to be easy, especially because many companies choose to avoid the risks associated with online trading. To save time, therefore, start with a renowned specialist like eMerchantBroker. This will increase your chances of approval.

  1. Active marketing

Even when your account is live, you’ll need a dynamic and progressive marketing strategy. A good plan is to employ PR tools such as Help A Reporter Out (HARO) and PitchBox, as well as social media platforms like Facebook or Instagram.

You can also reach out to similar but more established sites to advertise through guest posts. Unlike direct ads, guest posts are typically free marketing tools, where the host site benefits from more content while helping to get your name out there.


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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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