Many are fretting over the upcoming change to chip and PIN debit cards. However, there are equally as many people who are excited. These changes are not only good for the plastic card industry, but also for merchants. This change is coming and your high-risk business should be ready.
High-risk businesses are less likely to be as prepared as more mainstream businesses, due to the fact that the majority of merchant account processors do not know how to deal with high-risk businesses and their needs. Every high-risk business needs to be in the care of a high-risk merchant account processor. These processors focus solely on those with high-risk accounts, such as adultery entertainment websites and e-cig merchants. These businesses are labeled as such because they are at a higher risk of fraudulent activity than more mainstream businesses. These businesses have high volumes of transactions, which tend to attract fraudsters, as they think their activity will not be caught. For businesses such as these, you will need an experienced, educated, and advanced merchant account processor. You need eMerchantBroker.com.
eMerchantBroker.com, or EMB, knows high-risk business operations inside and out. Our full suite of electronic payment processing solutions ensures we can help virtually any merchant accept credit cards and checks electronically. Our top-notch technology helps provide smooth transactions for your business, as well as being ready to go with their chip and PIN terminal and software updates. The news of these cards has generated a lot of positive (and negative) feedback; however, customers love the idea that these cards are secure. This means that they will likely spend more using them. While this change does not fully take place until October 2015, there are currently companies that are going ahead with the card changeover, so you should be prepared. With EMB you can be approved for a high-risk merchant account in as little as 24 hours, with zero fees down. This is unheard of! In addition, the majority of high-risk merchant account holders do not pay set-up fees, either.
The upcoming chip and PIN changeover can mean big bucks for your business, as many people will buy into the card’s security, and use them more. All high-risk merchants should be aware of these changes, as well as if their high-risk merchant account processor is ready for them. If not, consult with a merchant service provider that specializes in high-risk accounts, such as EMB.
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