How Customers Force Refunds Through Their Banks and How To Prevent Chargebacks

Jun 16, 2017


Accepting payments may be accompanied by customer disputes. When a customer questions or disputes a transaction with his/her issuing bank, you deal with chargebacks. The issuing bank gathers evidence from the customer and categorizes the chargeback based on the given reason code. There exist 151 chargeback reason codes across 4 major card networks.

You should understand the reason code related to the chargeback and submit a response that includes the appropriate compelling evidence. Fortunately, there are reputable payment processors like that provide top chargeback protection for merchants of any type and size.

EMB is voted the #1 high risk processor in the US and is rated A+ by the BBB. Moreover, EMB has an A rating with Card Payment Options and is named one of Inc. 500’s Fastest Growing Companies of 2016.

Categories of Reason Codes and the Specific Reason Codes

Below you can find the categories of reason codes that merchants come across most often and the specific reason codes concerning the categories.

Fraudulent Chargebacks

Fraudulent chargebacks mostly represent the bulk of customer disputes they see. Chargeback reason codes used to categorize fraudulent chargebacks are as follows: American Express reason code 193, Visa reason code 83, MasterCard reason code 4863, and Discover reason code 6040.

Unrecognized Chargebacks

Unrecognized chargebacks are like fraudulent chargebacks: the cardholder doesn’t recognize a transaction on his/her statement. In this case, the cardholder doesn’t initially believe that his/her account information has been compromised. The reason codes include but aren’t limited to MasterCard reason code 4837, Discover reason code UA38, and Visa reason code 72.

Subscription Billing Chargebacks

Subscription billing can be quite successful for merchants who execute recurring payments well. However, even these merchants will deal with chargebacks associated with subscription billing disputes. In this case, the customer notified you of recurring payment cancellation, yet they continued to be charged in the following billing cycle.

Product Not Received Chargebacks

In the case of “product not received chargebacks,” the customer didn’t receive the merchandise he/she purchased. Merchants that don’t have a solid shipping and fulfillment policy are likely to deal with this chargeback category very often.

Different networks have different reason codes to represent customer disputes where the cardholder claims they never received the products/services. So American Express reason code is 155, Visa reason code is 30, MasterCard reason code is 4855, and Discover reason code is 4755.

Product Unacceptable Chargebacks

This type of chargebacks implies that the customer feels the merchandise they received either arrived damaged, was defective or wasn’t as described by the merchant at the time of the transaction. A customer can also deem merchandise unacceptable if they think it has low quality, is counterfeit, or if the terms of sale were misrepresented. The reason codes are as follows: American Express reason code C31, Visa reason code 53, MasterCard reason code 4853, or Discover reason code 4553.

If you’re dealing with chargebacks, take into account the above mentioned information to tackle your problems with ease.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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