How Can Merchants Meet Visa CPS Requirements

Aug 21, 2013

Merchants really are at the mercy of the credit card industry. They have a fee for transaction integrity or TIF, and the CPS fees or customer payment services fees, for keeping merchants and merchant accounts in line with the rules. If a merchant fails to comply with the information the companies need, then a fee is accessed based on the lack of information collected from the merchant. These fees will in fact drown out the profit of a merchant, behooving them to follow the rules, and read the regulations put forth by the credit company.

One of the easiest ways for a merchant to comply is by installing the correct machine to do the job. Not only that but make sure all the settings are in place to meet the required information. Additionally, talking the customers into using their debit portion of the card, makes it even harder for someone that has stolen the card, to use it. This little PIN number instills the information to the credit company that in fact, the correct user has just made a transaction. With this credit feature in place the credit card company charges less in fees for debit transactions than it will for credit purchases.

Another charge for merchants happens online, and over-the-phone cards, not present transactions. With billions of dollars at stake, and with top dollar fees being used, the simple use of an address from the customer will decrease the TIF fee. Merchants need to just ensure that the user of the card types in the address online or from the phone conversation, with the employee and requires the address information. The AVS fee that comes over and above the TIF fee will be greatly reduced and cause less theft in the long run.

One last thing as a merchant, if you batch your sales out at the end of the day, two things happen. The card processor will charge you a much-reduced fee, than if you waited. And with the batches done at the end of the day, your money will begin to come in faster. It’s a win/win situation and one that as a merchant, you should be paying attention to. These costs could overrun your business altogether.

All in All

If you have shopped for a good merchant account and you follow the rules, your credit processing should be a great experience. If you fail to comply, not only are you costing yourself some substantial cash, but you are risking your business. Take the steps to keep the TIF fees low. Avoid the AVS fee for non-card purchases, and ensure that your machine has been programmed to get the required information to appease the credit card companies. It will be smooth sailing and wonderful extra cash in the business account if you just follow a few easy steps. Keep your employees up to date on any changes that have occurred and then everyone can reap the profits instead of the fees costing you.


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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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