Hard Times at the Hard Rock Hotel

Jun 30, 2015

The Hard Rock Hotel & Casino Las Vegas was the latest large chain to be the victim of a malware attack. Officials are afraid that the malware may have made consumer information vulnerable to hackers. In light of the recent major breaches that occurred in Target, Home Depot, and others the company is taking the threat seriously and working to find the source of the attack. Currently, Hard Rock is working with law enforcement and affected credit card companies to investigate the attack.

The potential breach could include the names, CVV security codes, and credit card numbers of consumers. However, PIN numbers are supposedly safe, said Hard Rock officials.

The malware was discovered on POS on April 3, but was limited to only debit and credit card transactions. Investigators believe hackers had access to information between Sept. 3, 2014 and April 2, 2015. They have traced the point of origin to the Hard Rock’s bar, retail locations, and the company’s restaurant. Officials state that the hotel, casinos of John Varvatos, Reliquary Spa & Salon Nobu, Affliction, Rocks, Hart & Huntington Tattoo were not affected.

Right now the Hard Rock Hotel & Casino Las Vegas is asking customers during this time period to verify that their bank accounts have not been jeopardized. In addition, the company is also providing free identity protection services to those that may have been impacted by the malware.

Currently, authorities have discovered that about 173,000 different cards were affected during the 8 month period. A New Hampshire security breach notification relays that although the infiltration was discovered on April 3, it was actually contained on April 2 because of precautionary measures made by the Hard Rock Hotel.

This is the latest in major security breaches of a large chain. The change to chip enabled debit and credit cards that will be occurring in October is supposed to virtually eliminate large scale security breaches. Until then, and even after, merchants in the hospitality industry like hotels must have their payment processes monitored at every turn. The experienced payment processors at eMerchantBroker.com will monitor your hotel merchant account to ensure it is secure. Contact us to learn more.

Let us help you get hotel credit card processing today!

Get Started

Award winning.

  • 2012
  • 2013
  • 2014
  • 2015
  • 2016

Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

Live Chat