New-age tech is changing not just the way travel companies conduct business but also what time they do it. Years of research spent on studying conversion trends in the industry have helped travel companies reach travelers much faster. Communicating with travelers effectively even before set off, giving seamless guidance, and adopting a custom-made booking model has helped travel brands convince and reach a wider market.
By relating to clients much earlier, travel firms get better insights to achieving true customization during the ticket sale, which ensures more customer satisfaction.
In fact, a cooperative 2017 research by Google and Phocuswright found that almost 60 percent of travelers want airlines to personalize communications depending on individual preferences or past habits.
Nevertheless, when brands rate themselves on personalization, only 12 percent thought they deserved five stars while a whole 75 percent rated themselves at three or fewer. These are according to findings by a 2017 Digital Transformation Report courtesy of Skift which also pointed out that there’s still room for progress.
Most interesting about the tech Google and Facebook are developing is that they not only better streamline the business landscape for airlines brands but also give travelers whatever they want when they need it.
Google’s impact in the travel industry
After years of attempt to make a mark in the travel sector, Google can now boast two strong entry points;
Google Hotel Ads got underway chain loyalty rates which allows brands to show special rates for travelers who sign up for loyalty programs. These special offers appear on the same window with OTA rates, allowing travel brands to set competitive rates.
Google has launched a series of mobile interface transformations amid the increasing love for smartphones by travelers. One of Google’s tools display price trends, where consumers can see hotel charges 90 days out giving them critical insights during their planning process and, may generate new referrals to hotels with lower rates.
Facebook’s travel consideration app
Facebook launched Trip Consideration in March this year. It offers fresh marketing opportunities for travel merchant account holders, enabling them to improve the delivery of ads to those who have shown general interest in travel but haven’t shown intent for a particular destination.
Facebook uses a person’s Instagram, Audience Network behavior or Facebook profile to determine a dream destination and sends the users to relevant brands. Access to a demographic that’s already in the inspiration phase can ease the conversion process for brands while follow up with strategic marketing e.g., videos can help promote future conversions.
The remedies offered by Facebook and Google and Facebook improve business for travel brands while also giving travelers what they want at the time they want it.