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Get The Best Chargeback Prevention With EMB

Card-not-present or CNP merchants know that chargebacks may cause frustration and cost them a lot. In most card-present or CP chargebacks, issuing banks bear the responsibility to repay cardholders. In card-not-present transactions, merchants are liable for repaying cardholders.

Chargebacks And Disputes

When customers file a credit/debit card transaction dispute with their bank, this results in chargebacks. The situation becomes problematic if the merchant isn’t informed about the issue so to take part in the process. Also, when the merchant is informed too late.

Statistics show customers mostly don’t let the merchant know about the dispute. Merchants are not informed about pending disputes in 58% of all cases. So merchants don’t get any opportunity to defend themselves against the initial chargeback.

On the other hand, there is an interval between the transactions and the time consumers get their purchase. As a result, card-not-present merchants accumulate more chargebacks related to services.

To protect your business against chargebacks, put all your efforts to prevent them. Consider turning to a reliable processor like to get the best for chargeback prevention. EMB, #1 high risk payment processor in the US, offers advanced systems to prevent chargebacks. EMB’s Chargeback Shield program reduces the frequency of chargebacks by 15-30%.

How Merchants Can Reduce Their Losses

To reduce losses, merchants should respond to chargebacks as soon as they appear. No matter, chargebacks can or cannot be reversed, the amount of chargebacks issued to your company should be reduced.

According to Lisa Tennant, vice president of Business Operations at Verifi, it is important to analyze chargeback data. Chargeback details should be analyzed to determine common trends and detect gaps in their order acceptance and in the processes of verification. Thanks to such analyses, you’ll be able to get the best insight into the case and make improvements.

Chargeback prevention counts for other benefits as well:

  • Better fraud prevention
  • Higher revenue retention
  • Improved customer service processes
  • Less time spent responding to chargebacks
  • Reduced labor costs spent responding to chargebacks
  • Reduced chargeback fee losses

With card brands, chargebacks can be up to 1% of sales. Even this 1% can bring large losses for many companies.

Your company will lose its profits because of higher chargeback rates. Be proactive to prevent chargebacks. With EMB, you can get notified of chargeback disputes and take steps immediately.

Partnering with Verifi and Ethoca, EMB has created an unmatched alert and prevention system to help you protect your business.