Gas Stations Converting to EMV Chip Card Acceptance

Jun 26, 2018

Do you have a gas station? Have you already converted to EMV chip card acceptance? Maybe you’re just planning to offer EMV chip card acceptance, aren’t you? Just read this article and you’ll learn more about the acceptance of these cards.

Gas Stations Convert to EMV Chip Cards

Unattended gas pumps might serve as a great use case for the anti-counterfeiting security of EMV. However, lots of gas station owners aren’t hurrying to upgrade the technology. They intend to wait as long as possible.

Visa and Mastercard agreed in late November 2016 to put off the liability shift for domestic card payments till October 1, 2020. The reason had to do with the difficulties to make EMV payments at the pump a reality. Switching over is less seamless than plugging in a new terminal for many gas stations, the majority of which are independently owned.

The planned three years aren’t a long time especially for gas stations with older pumps. Replacing these isn’t that much easy in fact. After all, it’s associated with a regulatory, environmental and construction perspective. So, it really takes enough time to implement all these steps and processes.

Merchants interested in EMV chip card acceptance should turn only to an experienced and reliable payment processing company like eMerchantBroker.com to get the best for their business needs.

Working with a reputable credit card processing company like EMB, you can get answers to all your questions. EMB, a respectable merchant services provider that’s voted the #1 high risk processor in the US, carries an A+ rating with the BBB. eMerchantBroker.com offers unmatched chargeback protection and prevention services in the industry.

EMV Chip Card Acceptance

EMV technology is also called “chip” card. It’s been exponentially adopted by the US users every year. These EMV cards are designed with an embedded microchip. The latter guarantees an extra layer of security on consumer data. Though the shift for fuel makers towards EMV technology isn’t happening fast, it’s officially begun.

The costs associated with the terminals, as well as their physical installation, have been creating the biggest problems for gas stations looking to implement EMV technology. According to the executive director of a standard and technology non-profit, c-stores and gas stations are converting to EMV from inside the store first, and then, out to the pumps.

Electronic payments at gasoline retailers must be integrated into complex networks with pumps on the outside, and point-of-sale (POS) terminals, controllers, wired/wireless systems, and related technology inside.

Meanwhile, the providers of payment card-accepting hardware and software that supply petroleum retailers, have expressed some complaints. These retailers include San Jose, Calif.-based VeriFone Systems Inc., and more.

They complain that the postponements associated with the liability shift have held back the expected revenues. The thing is that they supposedly gave a reason to gas stations to put off the process of EMV upgrades.

Until October 2020, the odds aren’t good, as one of the experts observes. Not all will be ready, according to a specialist in the field. Some petroleum companies recognize the problem and offer financial incentives to their marketers. The purpose is to help them with the expense of compliance.

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