Facebook Imposes restriction on Ads until Valentine’s Day is over

Jan 29, 2014


Facebook announces that they will temporarily block advertisements from dating sites until the end of Valentine’s Day. An email was sent out towards the dating sites detailing the restriction of advertisements. A Chief Executive Officer for one of the dating sites states that the ads were efficiently running for months and just recently they stopped. Facebook revealed the ban of the advertisements to Business Insider and states that users were complaining about far too many ads being placed on the site. Facebook confirmed that all online ads from dating sites will be reviewed. Many individuals were giving out negative comments about the advertisements as many of them violated particular policies. Facebook aims at providing high quality advertisements and they currently do not want to accept advertisements from new dating sites. Brand new adult dating merchant account holders are also prevented from sending in new ads to Facebook.

The CEO of the dating site called HiDine pinpoints that Facebook prefers to do business with dating sites that have much bigger ad budgets. CEO Mcginnis believes that smaller competitors are being driven out by bigger competitors that can pay much more money for the ad space.  Mcginnis originally had various ads running on Facebook and only recently the new advertisements were disapproved. Mcginnis feels it is extremely unfair that new partners can only be accepted after Valentine’s Day. Critics of the decision pinpoint that Facebook is extremely sensitive to complaints from the users. On the other hand, Facebook aims at providing high quality and relevant advertisements on its social media site. Facebook also does not want to overwhelm users with too many advertisements as they are struggling with the “ad load”. Facebook no longer wants to accept advertisements from the API system and prefers to accept ads solely from the sales team.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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