Facebook announces that they will temporarily block advertisements from dating sites until the end of Valentine’s Day. An email was sent out towards the dating sites detailing the restriction of advertisements. A Chief Executive Officer for one of the dating sites states that the ads were efficiently running for months and just recently they stopped. Facebook revealed the ban of the advertisements to Business Insider and states that users were complaining about far too many ads being placed on the site. Facebook confirmed that all online ads from dating sites will be reviewed. Many individuals were giving out negative comments about the advertisements as many of them violated particular policies. Facebook aims at providing high quality advertisements and they currently do not want to accept advertisements from new dating sites. Brand new adult dating merchant account holders are also prevented from sending in new ads to Facebook.
The CEO of the dating site called HiDine pinpoints that Facebook prefers to do business with dating sites that have much bigger ad budgets. CEO Mcginnis believes that smaller competitors are being driven out by bigger competitors that can pay much more money for the ad space. Mcginnis originally had various ads running on Facebook and only recently the new advertisements were disapproved. Mcginnis feels it is extremely unfair that new partners can only be accepted after Valentine’s Day. Critics of the decision pinpoint that Facebook is extremely sensitive to complaints from the users. On the other hand, Facebook aims at providing high quality and relevant advertisements on its social media site. Facebook also does not want to overwhelm users with too many advertisements as they are struggling with the “ad load”. Facebook no longer wants to accept advertisements from the API system and prefers to accept ads solely from the sales team.
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