Ethoca Alerts: Protecting Your Business from Fraud

Dec 17, 2013
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How can I Protect my Business from Fraudulent Transactions?

The problem that businesses encounter when fraudulent transactions are made is the communication gap between card issuers and merchants. Notifications of a fraudulent credit transaction takes on average 3-6 weeks causing businesses to frequently lose physical goods on fraudulent orders. Using a service like Ethoca will provide your business with alerts quickly outside of the payment process.

What is Ethoca?

Ethoca is an alert network that works with both card issuers and online merchants to provide real-time secure notifications regarding fraudulent transactions. With immediate and secure notification the merchant can halt delivery of goods and services preventing losses due to fraud. Ethoca alerts catches up to 73% of fraudulent credit card transactions leading to 9 of the top 10 online retailers to avail of their fraud prevention services.

How do Ethoca’s Alerts work?

The key to Ethoca’s functionality is that it works outside the payment network. By working with both sides, the card issuer and the merchant, Ethoca can provide secure information and notification in real-time. According to Forrester, US online retail sales will reach $370 billion by 2017 underscoring the need for effective fraud detection services that work outside the payment process, like Ethoca. With the news that Visa will incorporate its premium fraud detection services, such as CyberSource, Ethoca’s detection ability and secure notification will only improve in effectiveness moving forward.

What does Visa’s Cooperation with Ethoca Mean for my Business?

Visa’s integration with Ethoca’s service platform will expand fraud detection services before merchants fulfill their orders. Ethoca will integrate real-time information from Visa’s confirmed fraud transaction detection in order to send secure alerts to merchants. Visa, one of the world’s largest card issuing companies, will broaden Ethoca’s 73% detection rate and improve the speed and breadth of the 24-72 hour notification window required for merchants to cancel delivery of goods and services.

Ethoca’s alerts are critical to protect your business and your bottom line. Fraudulent transactions can cripple small businesses who can’t absorb losses as easily as huge companies. With Visa incorporating their fraud detection into Ethoca’s secure network, online retailers only stand to benefit from availing of this fraud prevention tool.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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