ETA’s TRANSACT 2014 and join us for our Exclusive “High Risk Happy Hour”

Apr 04, 2014

For those in the know, the ETA or Electronic Transaction Association is on the cutting edge of transaction policies and regulations in the payments industry. They oversee most everything, from education of members to being a steadfast representative of the payment processing industry. Many reputable processors are proud members, including us, at eMerchantBroker.


According to the ETA website, ETA is dedicated to providing full and effective industry representation for each and every one of its members by providing a credible, unified voice within the industry. ETA strives to effect change within the industry by providing a conduit to other associations, card companies, and governmental agencies to work on industry issues. This is the type of association that a reputable processor should belong to, as ETA is dedicated to its member’s success. ETA also has conferences, such as the “TRANSACT 14” conference which will take place at Mandalay Bay in Las Vegas, from April 8 to April 10. We’re excited to attend the conference and also host our own exclusive High Risk Happy Hour on April 9th in our Media Suite at the Mandalay Bay- RSVP # 866-314-9331.  Conferences such as “TRANSACT 14” are not only great getaways for company representatives, but they are also a great way to network and to find out about the latest advancements in the payment processing industry- something we’re always on top of at EMB.


Many tracks, or speeches, involve payment industry bigwigs, such as PayPal, Discovery, and Intuit. These tracks provide attendees the chance to hear of upcoming changes to the industry, as well as speeches from those who are the most influential in the business. Also featured are new advancements in hardware, security, and terminals, which are of interest not only to payment processors but to account holders, as well.

One of the industry’s most advanced processors for high risk accounts is one of the attendees at the ETA’s annual TRANSACT 2014. The show provides endless networking opportunities to industry leaders, educational sessions, and new hardware and software service offerings to make this an event you can’t afford to miss. If you are an owner of a high risk business and have not scheduled an appointment to speak with a representative of EMB to discuss merchant processing options, you are missing out. If you are a lucky EMB agent, be sure to attend our exclusive High Risk Happy Hour on April 9 from 4-7 pm by calling 866-314-9331 to get on the exclusive guest list.


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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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