EMB Will Fix Your Cart Abandonment Epidemic with a Reliable High Risk Merchant Account

Mar 14, 2016

Is your business suffering from chronic shopping cart abandonment? What good is creating a great website and providing fantastic products and services, if visitors abandon merchandise at checkout? Unfortunately, having a wonderful website does not guarantee a sell. But online sellers can fix shopping cart desertion. The following are strategies that you can use to slow down shopping cart abandonment, and boost sales.

Capture Emails: If you are not capturing consumer emails, then your business is missing out on opportunities to remarket to visitors and maintain leads. To boost email captures, try utilizing popups that prompt potential leads to enter their email addresses or sign up for memberships. This allows you to track email users and their purchases.

Leverage Incentives: Sometimes consumers need a few incentives to make a purchase. Sending a reminder email is not enough. Set up creative email sequences that give shoppers multiple incentives to make purchases, like discount codes or promotions.

Make Checkout Simple: If your checkout process seems insecure or is too complicated, consumers will abandon their items and find them someplace they feel is safe. The perfect checkout experience is quick, intuitive, and only requires a few bits of information. In addition, make sure that all the bugs are worked out of your checkout process. Nothing frustrates a consumer more than fighting the checkout cart.

Diversity Payment Options: Limiting payment options will hurt your bottom line. Consumers will be disappointed if their preferred method of payment is not available. It will also decrease the chance that they will checkout with your website again.

Price Merchandise Competitively: Consumers will abandon their carts if they find a better deal. Make sure that your products are priced according to industry standards. Ensure that your prices are comparable to your competitor’s prices.

Shopping cart abandonment will hurt your company’s bottom line. Online merchants can use an experienced payment processor to ensure your checkout process is smooth. We will offer your customers the payment options they prefer at checkout. eMerchantBroker.com is a low hassle, low cost payment processor that will help keep your customer’s items in the cart. Contact us to start your high risk merchant account today.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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