Is your business suffering from chronic shopping cart abandonment? What good is creating a great website and providing fantastic products and services, if visitors abandon merchandise at checkout? Unfortunately, having a wonderful website does not guarantee a sell. But online sellers can fix shopping cart desertion. The following are strategies that you can use to slow down shopping cart abandonment, and boost sales.
Capture Emails: If you are not capturing consumer emails, then your business is missing out on opportunities to remarket to visitors and maintain leads. To boost email captures, try utilizing popups that prompt potential leads to enter their email addresses or sign up for memberships. This allows you to track email users and their purchases.
Leverage Incentives: Sometimes consumers need a few incentives to make a purchase. Sending a reminder email is not enough. Set up creative email sequences that give shoppers multiple incentives to make purchases, like discount codes or promotions.
Make Checkout Simple: If your checkout process seems insecure or is too complicated, consumers will abandon their items and find them someplace they feel is safe. The perfect checkout experience is quick, intuitive, and only requires a few bits of information. In addition, make sure that all the bugs are worked out of your checkout process. Nothing frustrates a consumer more than fighting the checkout cart.
Diversity Payment Options: Limiting payment options will hurt your bottom line. Consumers will be disappointed if their preferred method of payment is not available. It will also decrease the chance that they will checkout with your website again.
Price Merchandise Competitively: Consumers will abandon their carts if they find a better deal. Make sure that your products are priced according to industry standards. Ensure that your prices are comparable to your competitor’s prices.
Shopping cart abandonment will hurt your company’s bottom line. Online merchants can use an experienced payment processor to ensure your checkout process is smooth. We will offer your customers the payment options they prefer at checkout. eMerchantBroker.com is a low hassle, low cost payment processor that will help keep your customer’s items in the cart. Contact us to start your high risk merchant account today.