Bail bondsmen work in an exceptional industry where our standard marketing strategies are ineffective. Though standard marketing works for most business, the tactics have proved insufficient for the bail bond platform. You cannot reach new clients by merely adding adverts to TVs and Radio as it is a service in rare demand. Paying for regular advertisement slots can also be costly. And what’s worse, the target audience is not always present to see or hear the ad.
Therefore, to better the playing field, the bail industry needs effective advertising and the means to reach motivated customers looking for the service. The truth is; a consumer does not remember an ad they ran into when there was no need or connection to that product or service. So apart from local listings with states and other legal agencies, Bail Bond Merchant Account holders insist on a strong online presence to counter these problems.
However, they find that online advertising is also costly as rates differ from one market to the next, with fees as sky-high as $35-80 per click in some corners of Los Angeles. For smaller, less competitive marketplaces, rates stand at around $5-10 per click.
Though it is easy to start in on paid advertising, many bail bondsmen avoid it for the high costs. Plus, it is not easy to gather the resources to evaluate search data and optimize site search campaigns. It is no wonder some bail bondsmen work with third parties. That way, you can still get what you want without incurring these enormous costs.
A spotlight on which bail bondsmen firm spends the most on ads shows a lot of inconsistency and drop-outs; which is a sign that most bondsmen can’t uphold a steady online strategy, primarily due to its high costs.
Reputable third parties like AboutBail can help merchants with marketing, particularly on the online platform. The firm is a union of bail agents that provide a useful backlink to your site. The decision is yours to make; you can either spend thousands try your untested search ideas hoping they come out right or you begin with a well-known network that’s better placed to provide leads.
Experts can lead you to the right spot and transform your campaign into a profitable long-term approach. As mentioned earlier, you don’t want to dive in and quickly come out because you don’t know how to make a profit out of your ad campaign.
As we speak, plans are underway to launch a new marketplace known as Pay Per Call. Among the leading firms in the space is Bail Bonds Network, which is dedicated to serving bail bondsmen. The Pay-Per-Call scheme works just like its name suggests— merchants pay a fee only for the qualified calls they receive.
Carefully designed, an Adwords Pay-Per-Click campaign can convert up to 25 to 50 percent of all clicks into calls.
What bails guarantors love about the Pay Per Call strategy is that they get to pay the calls received. That way, one can estimate the actual cost of a campaign— which solves the problem of overspending in meaningless campaigns.
As we have seen, thriving in the bail business requires a unique approach, and if possible, don’t go alone. Make use of market bigwigs to climb to the top of the ladder.