Is your business searching for an edge over the competition? Take a more proactive approach by adding website push notifications and mobile push notifications to your advertising strategy. Push notifications are clickable messages sent to subscribers via the web and mobile phone. Website push notifications act like mobile app push notifications. Merchants that use notifications can send information to all consumer devices (desktop, mobile, tablet, etc). Take a look at why your business can’t afford to miss out on website push notifications and mobile push notifications.
Website Push Notifications
There are a variety of ways that your e-commerce business can boost traffic and allow that traffic to interact with existing traffic. Website push notifications move messages into tablets and desktops. Desktop usage makes up 42% of total internet time. Notifications deliver real-time information to users. In addition, website push notifications are a less expensive strategy to spread your content. This makes website push notifications a more valuable asset than other types of communications.
Push Notifications (Mobile Apps)
Push notifications began on the mobile platform and is the default way merchants send promotional materials and communications to subscribers. Push notifications deliver messages in real-time and also get higher response rates when compared to email. According to a recent survey, push notifications have a 50 percent higher open rate than email notifications, with a click through rate twice as high.
Don’t confuse app push notifications with SMS. Notifications provide opt-in/opt-out options that give users more control than simple SMS messages that can bombard consumer phones and are much harder to disable. Many small businesses begin with SMS messages, but these types of communications are considered a lower mode of communication. Building a quality app can be expensive, but could boost ROI and give your business great credibility.
Expand your customer base with push notifications. EMB has helped many ecommerce merchants expand their customer base and boost sales. Now online merchants can have sustainable profits using creative payments processing solutions in this new era of ecommerce. Your business will need competent payment processing to stay competitive in the coming years. To open your new ecommerce merchant account call us at 1-800-621-4893.