E-Commerce Wins with Push Notifications

Mar 30, 2016

Is your business searching for an edge over the competition? Take a more proactive approach by adding website push notifications and mobile push notifications to your advertising strategy. Push notifications are clickable messages sent to subscribers via the web and mobile phone. Website push notifications act like mobile app push notifications. Merchants that use notifications can send information to all consumer devices (desktop, mobile, tablet, etc). Take a look at why your business can’t afford to miss out on website push notifications and mobile push notifications.

Website Push Notifications

There are a variety of ways that your e-commerce business can boost traffic and allow that traffic to interact with existing traffic. Website push notifications move messages into tablets and desktops. Desktop usage makes up 42% of total internet time. Notifications deliver real-time information to users. In addition, website push notifications are a less expensive strategy to spread your content. This makes website push notifications a more valuable asset than other types of communications.

Push Notifications (Mobile Apps)

Push notifications began on the mobile platform and is the default way merchants send promotional materials and communications to subscribers. Push notifications deliver messages in real-time and also get higher response rates when compared to email. According to a recent survey, push notifications have a 50 percent higher open rate than email notifications, with a click through rate twice as high.

Don’t confuse app push notifications with SMS. Notifications provide opt-in/opt-out options that give users more control than simple SMS messages that can bombard consumer phones and are much harder to disable. Many small businesses begin with SMS messages, but these types of communications are considered a lower mode of communication. Building a quality app can be expensive, but could boost ROI and give your business great credibility.

Expand your customer base with push notifications. EMB has helped many ecommerce merchants expand their customer base and boost sales. Now online merchants can have sustainable profits using creative payments processing solutions in this new era of ecommerce. Your business will need competent payment processing to stay competitive in the coming years. To open your new ecommerce merchant account call us at 1-800-621-4893.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.

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