While e-tailers are still doing business, some are finding that their business is slowing thanks to higher card fees and new industry regulations. While this is true for some, it should not decrease your business. There are many ways to keep your e-commerce business booming – namely an e-commerce merchant account.
We all know that a merchant account helps us process payments and high (hopefully) chargebacks. But, what makes an e-commerce merchant account different is that with the right merchant account provider, you can help your business grow, even when customers are slow. The right combination of processing fees, marketing, and knowledge can help any online merchant succeed in tough times.
The right merchant account provider will understand your business – and specifically, your industry. E-commerce and brick and mortar commerce are not the same, even if they sell the same things. E-commerce is riskier, thanks to the times of hacking and fraud that we live in. From keeping a watch of credit card information, to keeping a lookout for iffy addresses, there are so many things that an e-commerce merchant has to do that it can drive them nuts. A good merchant account provider with experience with e-commerce businesses can help you keep everything clean and streamlined. This also helps if a chargeback hits your business.
Chargebacks are all too common for today’s e-commerce merchants. An educated and dedicated merchant account provider can help you put a hold on any chargeback claim that isn’t fraudulent, but rather a forgotten charge. This saves you fees, and it saves you the risk of an increased processing fee.
So, what do you need to look for in an e-commerce merchant account provider? First off, ask questions. This is your business and your livelihood, and you need the best for you and your family. Ask for their qualifications, and search the web for industry information. Look for who will help your business best. Also, ask merchants in your area who have similar merchantiles. This is one of the best ways to learn who to do business with – and who to avoid.