By the year 2040, over 70% of couples will meet, date and form relationships online. This is the latest prediction made by masters students in Imperial Collage of London. As popular as online dating websites are now, they are thought to become the dominant vehicle for romance in the next 25 years. Thanks to a proliferation of data, web space, and matchmaking algorithms, users will be able to enjoy a “full-sensory” experience that encourages intense and long-term romantic bonds across the internet. As a result, many online dating companies are experimenting with new technologies to get a piece of the action.
One of the major technologies that researchers are experimenting with is called “deep learning.” Deep learning applies algorithms that process large amounts of information and produce feedback loops during real-time online interaction. The feedback loops quickly notify participants or dating systems with real-time data that can be used to find other matches. Some of the new algorithms can even calculate the odds of two users getting married or starting a family.
Romain Bertran, Country Manager of eHarmony UK, hypothesizes that dating in the future will be calculated by powerful compatibility algorithms to ensure high matches. In the very near future, software will track the movements of dating website users. It will gather information like places they visit, activities they enjoy, games they play and other information to create more in-depth profiles and refine compatibility variables.
The Imperial study also mentioned the use of DNA compatibility to assist in finding the perfect match online. The cost of DNA sequencing is expected to fall significantly by the year 2040. As a result, the average Joe will be able to pay to find a potential mate online with desirable DNA to procreate with. In 20 years most couples will meet and date online. This means that entrepreneurs who want to invest in a profitable niche, should seriously consider these technologies for their portfolios.
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