Continuity Industry Categories

Oct 30, 2017

The Continuity Industry is now facing thorough resistance from leading credit card companies. Just recently, Visa and MasterCard swore to cut ties with any businesses whose merchants utilize Negative Options Billing. Now, more than ever, merchants have reason to switch to alternative payment providers for other solutions. Luckily, there are several providers waiting to assist continuity merchants.

So as credit companies insist on not working with you, providers like EMB are more than ready to accept your business. Why not pace the shift and apply for a Continuity negative option billing merchant account and begin running your business straight away.

However, it’s advisable to always seek for the appropriate industry code for the specific goods or services you offer as this may affect your business in different ways. Though these codes were originally designed by card networks to assist IRS with tax reporting, they’ve since been utilized for many other purposes like helping networks determine interchange fees (as they differ across industries). On top, they also impact on the card scheme fees as well as the acquirer fees.

We compiled lists of both SIC and NAICS codes to help business in the continuity and other related industries easily identify their category codes.

SIC Code: If you are in the continuity and subscription industry, then you must fall in one of these SIC codes:

5968: Direct Marketing, Continuity / Subscription Merchant
5969: Direct Marketers, Not Elsewhere Classified
5966: Direct Marketing – Outbound Telemarketing Merchants
A good number uses code 5968 (Actually, the number doubled between 2015 and 2015, proof enough that the subscription model is rapidly growing. What’s more, continuity businesses are at times classified depending on the specific services or goods they offer, e.g. electronics, nutraceuticals, etc.

NAICS Code: All businesses in the Subscription, Continuity, free trial and negative option industries normally use one of these NAICS codes:

511210: Software Publishers
5191: Other Info Services
454111: Electronic Shopping, Internet Retail Sales
454110: Electronic Shopping and Mail-Order Houses
8139: Business, Professional, Labor, Political, and Similar Organizations(frequently used for membership websites)

Unfortunately, there are only a few NAICS codes that cover business models in the subscription and continuity industry. Therefore, while the above list will prove useful for most retailers applying for continuity merchant accounts that don’t perfectly fit in the industry, it is advisable to a find the correct NAICS code for the services or goods you sell.

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Having a merchant account allows an account holder to take advantage of merchant cash advances. When a merchant is approved for an advance, the business agrees to receive a lump sum of cash in exchange for an agreed-upon percentage of future credit card sales.

Pricing varies depending on the merchant’s industry, past credit card processing history, the type of business seeking the account, average ticket sales, and average transaction volumes.

Yes, EMB works with merchants who are building their credit, as well as those who have poor credit. EMB also approves merchants that have no credit card processing history and businesses that have lost their merchant accounts due to high chargebacks.

Several factors influence a merchant’s risk level. Though only one factor likely will not get a merchant classified as high risk, a combination of these may: business size, location, and industry, credit score, credit card processing history, a industry’s reputation for excessive chargebacks, a prior history of high chargeback ratios, and whether a merchant exclusively sells online.

Virtual terminals are stationed on a merchant’s website, making it easy for customers to make a payment or purchase online. Merchants or a payment processor can easily set up virtual terminals, so online businesses can accept credit and debit card and e-check transactions.

A merchant account is a business account with an acquiring bank. Without this business account, which actually works more like a line of credit, a merchant cannot accept and process credit and debit card transactions. Businesses need a merchant account to accept major credit cards via a static point-of-sale terminal, mobile card reader, or through a virtual payment gateway.

After filling out EMB’s simple online application and submitting any necessary, requested documents, many merchants get approved within 24 and 48 hours.

EMB specializes in working with high-risk merchants. EMB works with many merchants, including but not limited to businesses in these industries: gambling and gaming, adult entertainment, nutraceuticals, vaping and e-cigarettes, electronics, tech support, travel, high-end furniture, weight loss programs, calling cards, e-books and software, and telecommunications.