Target has started a new campaign to get consumers to buy back into their debit and credit cards. However, consumers are wary, as the massive data breach was less than one year ago. While a year can be a long time away in many instances, consumers are not easily ready to forgive when it comes to information and money breaches.
If you’ve forgotten, around the holiday season of 2013 Target and other retailers suffered from a massive data breach, with an estimated 10 million people from the United States and Canada being affected. While customers who had fraudulent charges eventually received their money from their banks or credit card companies, the fact that they were out of that money, some for months, was enough to make many stop shopping at Target. While it was not Target’s fault that someone hacked them, consumers still see the threat.
Merchants, regardless of where they shop are iffy about using plastic card payments, and you need to assure them that their information is safe. I you have in the “high risk” industry, i.e., either an industry that cannot easily obtain a merchant account or a business that has been hacked before, you need to look into a high-risk merchant account. You need plastic card payments to keep your business afloat, and a high-risk merchant account provider can help keep your customers’ information secure.
EMB provides merchant accounts to those in the “high risk” category. While others claim to do the same, and they do, they tend to charge outrageous fees. At EMB we do not. We believe that all businesses, regardless of what they are, deserve a fair shot at prosperity.
Contact us today!