Tobacco cigarette bigwig Reynolds just made a major purchase by the name of Lollilard E-Cigs. While everyone knows that e-cigs are big business, they became that way by marketing themselves as a safer alternative to the average tobacco cigarette. Many are now wondering what happens now that big tobacco has gotten ahold of a “safer alternative”.
E-Cigs have been hotly debated over the past few years, with some claiming that their “safer alternative” labels are false. While there is not a huge amount of data available, industry reps and doctors are still arguing over their safety. The opposite can be said for big tobacco and tobacco cigarettes, as the data is overwhelming the favor of their lack of safety. It begs the question of how Reynolds will market their newly acquired e-cig market. Will they market them as the safer alternative, perhaps damaging their own tobacco cigarette brand? Only time will tell.
Regardless, e-cigs are still a hotly sought-after product. If you are looking to open a business, e-cigs bring the perfect opportunity, due to their affordability and fad factor. However, while opening a business may be easy, you will have a hard time finding a merchant account for your e-cig business. While it may seem that all hope is lost, it is not. There are merchant account providers that specialize in e-cig merchants, such as EMB.
EMB, or eMerchantBroker.com, specializes in “high risk” merchant accounts, such as e-cig accounts. They are considered high risk because they are at a higher risk of having fraudulent transactions occur, compared to other merchants. This should not happen, yet it happens all too much in the merchant account industry. We at EMB have years of experience dealing with e-cig merchants, dating back before they were well known, or even a fad. Many things in the business world are iffy, however, you should make sure that your e-cig merchant account is not one of them.
For an electronic cigarette merchant account, Contact us today!